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The Top 10 Maritime Websites… How’s yours?
The shipping industry faces a number of challenges and whilst campaigns have been launched to try and improve the public image of the industry, many efforts have fallen foul of criticism for the lack of perceived coherence.
The Maritime Website Effectiveness report aims to highlight some of the successes and failings in the use of the internet as part of the public image machinery available to the industry, by assessing some technical aspects of maritime related websites.
In today’s technology driven world, the web has become the modern Yellow Pages; the first stop for anyone searching for information on any individual company or industry as a whole. Google acts as the first port of call for many web browsers and social media is increasingly playing its part as an increasingly web savvy audience seek recommendations from trusted friends.
As a provider of goods and/or services, your website is the first, and sometimes only, opportunity to give a first impression of your brand.
As a participant in the industry, your website is the first, and sometimes only opportunity to give an impression of the industry as a whole.
From the report - the Top 10 websites are:
This does not mean that these are the prettiest, best designed, even most interesting websites in the maritime world… Simply that they perform the best and/or have the most influence.
To read more about the categories reviewed, see the full list of over 500 websites reviewed and to see about the methodology used, please download your free copy now! (You will be asked to register, but there is no charge for this report)
